Avonmore is the No.1 dairy brand chosen by Irish shoppers

Mandy Hennebry, Director of Consumer Domestic at Tirlán said: “Avonmore’s continued success comes from its commitment to high quality products, a deep understanding of the consumer and continuous innovation to meet their needs with products like our new Protein Coffee product. Our range of value-added milk and food offerings, which leverage nutrition, functionality and taste, provide consumers with a wealth of nutritional benefits for every life stage and lifestyle.” 

The Kantar Data is sourced from 5,000 demographically representative Irish households recording their take home grocery and covers over 200 Fast-Moving Consumer Goods (FMCG) categories which are recorded by Kantar on a continuous basis. 

“This report is about more than just who came first. It is a snapshot of what matters to Irish consumers right now. The brands that succeed are the ones that keep evolving, keep listening and keep delivering what their shoppers are really looking for,” said Emer Healy, Business Development Director at Kantar. 

Commenting on the announcement, Linda Sheehan Head of Consumer Marketing at Tirlán said: "I am incredibly proud of the Avonmore brand for achieving this remarkable accomplishment in such a highly competitive environment. This success is a testament to the passion, dedication and teamwork of every member of the Tirlán team. Congratulations to all involved with this brand, and thank you for your unwavering commitment to excellence."

Enjoyed by families nationwide for over 50 years, the Avonmore brand continues to grow in popularity. Avonmore’s expertise in dairy extends across milk, cream, soup and butter, with key growth products including Avonmore Super Milk, Avonmore Protein Milk, Avonmore Protein Coffee and Avonmore Whipped Cream. The brand’s continued success is built on sustained investment, strong partnerships with customers, and an unwavering focus on delivering consistently high-quality, great-tasting products to consumers.

Irish consumers are among the highest consumers of fresh milk in the world. Avonmore milk is a rich source of protein with a 250ml glass of Avonmore Fresh Milk providing 37% of the recommended intake of Calcium and 30% of the recommended intake for Vitamin B12.