Avonmore, the nation’s No. 1 dairy brand, recently ranked as the No. 2 top brand in Ireland

03 July 2024
Consumer News

At Tirlán, we truly believe in the nourishing benefits of dairy and we’re passionate about nature’s goodness. That’s why we’re delighted to hear that our brand Avonmore, the nation’s number one dairy brand, recently ranked as the #2 top brand in Ireland according to Kantar's 2024 Brand Footprint report.

The Kantar Data is sourced from 5,000 demographically representative Irish households recording their take-home grocery and covers over 200 FMCG categories which are recorded by Kantar on a continuous basis. 

“Irish shoppers are still prioritising the brands they know and love, especially those that are innovating.” said Emer Healy, Business Development Director at Kantar.

Enjoyed by families nationwide for over 50 years, the Avonmore brand continues to grow in popularity. Avonmore’s expertise in dairy extends across Milk, Cream, Soup and Butter, with key growth products including Avonmore Super Milk, Avonmore Protein Milk and Avonmore Whipped Cream. This is a huge testament to the strength of the Avonmore brand and demonstrates strong consumer loyalty to Avonmore. Other brands that made it into the top five include Brennans, Tayto, Denny & Sons and Cadbury Dairy Milk.

Miriam Walker, Director of Consumer Domestic, Tirlán said: “Avonmore’s continued success comes from its commitment to high quality products, a deep understanding of the consumer and their needs, and continuous innovation. Our range of valued added milk and food offerings, which  leverage nutrition, functionality and taste, offers consumers a wealth of nutritional benefits for every life-stage and life-style.”

Seán Molloy, CEO Designate, Tirlán said of the accolade “I am delighted with Avonmore’s success in the Kantar's 2024 Brand Footprint report. It reflects the hard work, dedication and commitment of the entire Avonmore consumer domestic team to bring families across Ireland the very best.” 

Irish consumers are among the highest consumers of fresh milk in the world. Avonmore milk is a rich source of protein with a 250ml glass of Avonmore Fresh Milk providing 37% of the recommended intake of Calcium and 30% of the recommended intake for Vitamin B12.